Don't read this blog post...

Several people have been talking in my Twitter feed about the latest PATAGONIA ad.
This blog post is a useful summary of the background to the ad's creation, and the psychology of telling people not to buy your products when obviously that's exactly what you want them to do...

Patagonia was one of the first companies to put a lot of effort into its corporate social responsibility.

Their latest COMMON THREADS initiative would make a useful context for exploring environmental sustainability, as well as marketing.


Reduce, Reuse, Repair, Recycle
The 5th 'R' is re-imagine...

Patagonia has produced a nice interactive tool which allows you to follow some of their products and the places involved in their production.


This would be an excellent resource for exploring the idea of carbon footprints, but also the product life-cycle: how the raw materials are just part of the total 'impact' of manufacturing any product...

This idea of FOLLOWING also connects nicely with the FOLLOW THE THINGS project, which I have mentioned several times before.

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